Global Song Contest Sponsorship

Rancho Dominguez, CA (November 18, 2020): Kawai Pianos is pleased to announce its participation as a sponsor of the RootsTech Song Contest, an international song-writing competition celebrating connections and belonging. As a sponsor, Kawai Pianos will be awarding each of the Grand Prize, Category, and People’s Choice winners with a Kawai digital piano. The competition, held as the main event of the RootsTech Connect virtual conference, will be held November 18, 2020, through February 27, 2021.

“We’re thrilled to be a part of the RootsTech Connect conference as a sponsor of its main event, the RootsTech Song Competition,” said Takanori Aoki, President of Kawai America Corporation and Kawai Canada Music. “Participating in RootsTech and its songwriting competition complements our passion of supporting music creation among all ages and skill levels around the world, and our history and legacy of being a family-led company for three generations.”

Mastercraftsman Koichi Kawai and seven of his colleagues formed Kawai Musical Instrument Research Laboratory in 1927 in Hamamatsu Japan. Their dream was bold and singular – to build the finest pianos in the world. Although the early years proved challenging, the company prospered growing to more than 500 employees producing over 1500 pianos a year. In 1955 at the age of 70, Koichi Kawai died suddenly and succeeding him at the helm was Shigeru Kawai who led his family’s company into years of explosive growth by introducing modern manufacturing techniques. After Shigeru Kawai’s passing in 1988, his son Hirotaka Kawai was appointed president of the global company, which he continues to lead today.

Steve Rockwood, CEO of FamilySearch International, host of the RootsTech Connect conference, commented, “What an honor it is to have Kawai Pianos participate as a sponsor of the RootsTech Song Contest.” He continues, “In addition to being a company that continues to be led by the Kawai family, its pianos have certainly played a part in the creation of memories and stories through the gathering of friends, families and even strangers across the world and across generations. Kawai not only builds fine pianos; it embodies the spirit of connecting and belonging. I certainly have a few memories of my own gathering around a piano.”

As the main event of RootsTech Connect, the RootsTech Song Contest is an international song contest that focuses on the theme of connection and belonging. There are three categories in which an individual can participate: Youth, Amateur, and Professional. Any genre is acceptable so long as there are lyrics provided. Grand prize, Category, and People’s Choice winners will be announced on February 27, 2021, the final day of the RootsTech Connect Virtual Conference held February 25-27, 2021. For more information, please visit

About Kawai Pianos:

Over the past ninety years, Kawai has earned a reputation for outstanding quality, workmanship, and innovation in the crafting of world-class instruments. Kawai acoustic and digital pianos are a top choice of pianists, teachers, churches, students, and professional musicians around the globe. The skillful blending of traditional piano craftsmanship with state-of-the-art technology has made Kawai one of the most award-winning companies in the entire music products industry – having received over 50 major international awards for excellence. For further information on Kawai Pianos, visit

About RootsTech:

RootsTech, hosted by FamilySearch, is a global conference celebrating families across generations, where people of all ages are inspired to discover and share their memories and connections. This annual event has become the largest of its kind in the world, attracting tens of thousands of participants worldwide.

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